Microsoft has recently announced an all-new approach to retail. This decision will lead to all the retail stores to be shut across the globe.
A small number of stores will be remaining open in New York, London, Sydney, and Redmond. These stores will not be up for any product sale but only for tech support. This transition of face to face sale was something the company was expecting to change by 2021, but the corona pandemic made the company take the decision earlier in order to stabilize its market.
“Our sales have grown online as our product portfolio has evolved to largely digital offerings, and our talented team has proven success serving customers beyond any physical location,” stated Microsoft’s Corporate VC David Porter. “We deliberately built teams with unique backgrounds and skills that could serve customers from anywhere. The evolution of our workforce ensured we could continue to serve customers of all sizes when they needed us most, working remotely these last months.”
A lot of these retail stores in the US are inside malls, thus the closure has not been in public eyes as all the malls have been shut down after the coronavirus outbreak.
This decision explains why Microsoft hasn’t opened a single store after the lockdown. Microsoft told the press that its “approach for re-opening Microsoft Store locations is measured and cautious, guided by monitoring global data, listening to public health and safety experts, and tracking local government restrictions.”
Microsoft also stated that none of their current employees will be laid off; instead all of them will be transitioned to different departments. It is also being said that Microsoft will be receiving 1-1 video chat support, online tutorials, and virtual workshops. The company will be taking some other measures to compensate the loss faced in this shift.
Different companies like H&M are also taking similar steps in order to save their business.