Well, if have you got your new iPhone, you are all keen to know what’s inside the awesome looking box. You can’t wait to have a look at the device and its accessories. But this time, some of you are going to get disappointed as Apple has decided to remove a key hardware from its package.
As reported by Benjamin Mayo from Wedbush’s Dan Ives, Apple will not be including any audio hardware for its new 12th edition when they will be released later this year.
It is quite obvious as this move from Apple is solely dedicated to drive the sales of Apple AirPods even higher. It is being said that Apple is said to sell almost 85 million AirPod units in 2020 as compared to 65 million in 2019.
This move was already predicted by Apple analyst Ming-Chi Kuo. By removing the EarPods from the whole package, the smartphone giant gains a number of financial benefits, though the increased margin comes at a price of a bad user experience.
It is quite evident that users are not going to stop themselves from buying the headset because of a missing EarPod as a majority of Apple users are loyal to the brand and always wait enthusiastically for the next edition irrespective of the updates. However, the joy of unboxing and the rushes of emotions are what makes a brand really connect to its audience. You could see there are thousands of unboxing videos of iPhone 11 on YouTube, which just show how much people care about the content inside.
Even adding a simple accessory like a TPU cover in the box makes you feel that the company wants you to take care of the device and it is totally worth to have it.
Over the years, we have seen Apple removing significant features out of their packaging like removing the plastic carry case for EarPods, using slower chargers and dropping dongles. The removal of EarPods is an obvious addition to this policy and Apple is going to score some good millions from this decision alone.
But the fact here to acknowledge is, will the customers notice? Will they be offended? We guess we just have to wait and see the users’ reaction.